By 26, with a championship title under his belt, he was quite simply the most famous athlete alive. Namath was instantly heralded as a gridiron god, while his rugged good looks, progressive views on race, and boyish charm quickly transformed him - in an era of raucous rebellion, shifting social norms, and political upheaval - into both a bona fide celebrity and a symbol of the commercialization of pro sports. When the final whistle blew, that promise had been kept. Three days before the 1969 Super Bowl, Joe Namath promised the nation that he would lead the New York Jets to an 18-point underdog victory against the seemingly invincible Baltimore Colts. About the Book "The NFL icon who first brought show business to sports relates the story of his spectacular rise and reign as "Broadway Joe" and discusses his struggles with alcoholism and the redemption he found in God later in life."-Provided by publisher.īook Synopsis The NFL icon who first brought show business to sports shares his life lessons on fame, fatherhood, and football.
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